Thoughtful Preparations: Media Spin Blog

Catching up on a number of projects completed over the last few months.  In late August I got a call from a client asking to quickly put together a website that he could use for his affiliate website, to resell “dot tel” addresses.

Dot tel addresses, or .tel, is a new top level domain extension, defined by the Telnic site as:

The .tel is a service that allows individuals and businesses alike to store and manage all their contact information and keywords directly in the DNS without the need to build, host or manage a website.

I found a WordPress template that I liked, and modified it to give it a fun, “Twittery” look.  Then to help my client drive customers to the site through his Twitter expertise, we created a mascot, Peppy the Porpoise, and assigned a dot tel address to Peppy: peppy.tel.

Of course, I had to have some fun, as I often do.  So using Flash I designed, animated and synced up a singing jingle soundtrack, that I wrote and performed the pitch-modified vocals on.  See video online here.

The client is negotiating to become a major affiliate with a few top .tel domainname providers.  When that happens, Peppy will make a very big splash all over the Internet.

Here’s an online video about how to manage your .tel address, once you get one.