Thoughtful Preparations: Media Spin Blog

My friends at elementalLED, a green business selling LED lighting products, commissioned me to create an online marketing video.  They wanted something fun and edgy, with the potential to catch on as a viral animation, passed from friend to friend, business to business.  Some of the examples they showed me were really wild, almost South Park crazy, so I knew I could let the dogs out and run with this.  As we brainstormed, we discussed the virtue of LED lighting’s low heat emission from the intense light source.  Animals, such as moths, attracted to the light would not be burned.  The idea stuck, and I was off and running, writing, storyboarding and animating the old fashioned way in Flash.

The journey of The History of Lighting According To Moths took me back to my high school days of Mad magazine and Fractured Fairy Tales on the beloved Rocky and Bullwinkle cartoon show.  It was a lot of fun, and James Goode’s sound track worked wonders to bring the animation to life, and support my corny narration.  Next, maybe I can figure out a migrating bird friendly wind turbine promo.