Here it is, I’m going to write it down so we don’t forget: the secret to designing a great product. This nugget of advice appeared in Friday’s SF Chronicle, in The Tech Chronicles article by Ryan Kim, “Apple iPhone exec jumps to venture capital firm.”  In the article, the Apple exec, Bob Borchers says,

The key for developing products at Apple was saying no to a lot of features and additions and instead focusing on usability and ease of use.

iPhone 4G Prototype

iPhone 4G Prototype

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